Policy and program considerations for increasing sport participation among members of underrepresented groups in Canada

Sport should be available and responsive to the needs of all Canadians who want to participate. However, members of a number of groups do not participate at the same rates as their mainstream counterparts. Some women and girls, Indigenous peoples, persons with a disability, recent immigrants, new Canadians, socio-economically disadvantaged Canadians, older adults, members of…

From Insight to Impact

A presentation about how Sport England uses research and insight to drive strategy development and delivery through the example of the ground breaking campaign This Girl Can. Sport England’s This Girl Can campaign successfully balanced rigorous research and bold creative interpretation to create an exciting campaign that genuinely resonates with the target audience…