About us

About SIRC

Incorporated in 1973, SIRC, the Sport Information Resource Centre, has been the leading and most trusted source to learn, share and support Canada’s sport community for over 40 years.  We are committed to engaging with organizations and individuals involved in, or responsible for the development of, sport and fitness in Canada and around the world, to enhance the capacity of our shared community to foster growth and the pursuit of excellence.


Our mission statement clearly articulates what SIRC does for constituents. It provides a connecting force to remind stakeholders what we stand for:

SIRC empowers sport organizations and individuals by sharing credible and evidence based knowledge using relevant and innovative communication channels.

Core Values

Values are statements of conviction that express what an organization most believes in. SIRC Board and Staff are committed to living our values and ensuring they are reflected in everything we do:
Trusted advisor

We are a credible voice for and within sport. We invite multiple perspectives. Together we enhance the sport experience.

Connections builder

We leverage our knowledge to strengthen community networks and stakeholder communication. We foster positive relationships. We fuel excellence through relevant knowledge exchange.

Knowledge creator

We like to solve problems. We share what we learn. We always strive to innovate.

About SIRCuit

The SIRCuit is Canada’s leading e-publication dedicated to empowering sport and technical leaders through knowledge. For us, learning should be fun, engaging and stimulate conversation. We often hear “Tell me something I didn’t know, but show me the proof.” With this is mind, our focus is to share credible, evidence based insights and learnings from a variety of sources to help you be more informed about sport in Canada. The SIRCuit features three key focus areas relating to:

  1. High Performance Coaching and Sport Science,
  2. Athlete Development programming, as well as
  3. Sport leadership and governance.